The Holiday 2024 Campaign

Lensed by Annemarieke Van Drimmelen


 

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The archetypal alpine lifestyle

For Holiday 2024, Loro Piana journeyed to higher altitudes to foster a reconnection with nature and the outdoors. The result is a celebration of movement and the spirit of life en plein air that is so intrinsic to the Maison. 

The pleasures of life in the open air

Loro Piana’s vision for winter is one where effortless elegance meets the relaxed lifestyle in the mountains – enriched by an indelible sense of sensoriality. Exclusive cashmeres and wools are delicately spun for a unique sense of touch. 

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